About the brand “Doree”
Doree is a leading ladies fashion brand initiated its mark in the fashion industry in 2013. Doree is the epitome of style and sophistication, offering an extensive collection of suits, kurties, lahengas, anarkalis, dresses, tulip pants, plazos and many more.
At Doree, we are constantly working on new designs and put efforts in ensuring that Doree remains relevant in today’s rapid changing fashion. Clean lines, delicate details and a hint of drama are Doree’s signature which has made us stand out in this crowd.
The vision of our brand is “Growing Indian Fashion Globally”. We focus more on Indian block prints, cottons, silks and handloom. Our emphasis is on fine tailoring and sophisticated cuts incorporating traditional Indian embroidery embellished in a refined modern approach.
About the designer
Gurgaon based designer Rinky kukreja is a fashion designing graduate. Starting her women’s wear in 2006 from home, she has swiftly taken her label Doree in 2013. Her label brings freshness of simple lines, intricate embroidery and elegant silhouettes are the definitions to her collection.
The apparel industry is super competitive and only hard work and dedication are two important factors in the growth of our brand. One must be innovative with designs and ideas and move forward to face the challenges of this industry.
Growing up, I was always surrounded by fashion since my parents own a fashion label store. I was always inspired by the talent and hard work that goes in making a garment. Hence after graduating, I decided to delve into the fashion world because of my knowledge and passion of fashion business.
Some recent positive developments
Now we are turning globally with our online presence trying to reach every nook and corner.
Also we have added high quality home furnishing products in our kitty.